{"id":6378,"date":"2026-01-09T18:23:05","date_gmt":"2026-01-09T17:23:05","guid":{"rendered":"https:\/\/merkavit.com\/?page_id=6378"},"modified":"2026-01-09T18:34:25","modified_gmt":"2026-01-09T17:34:25","slug":"privacidad-y-politica","status":"publish","type":"page","link":"https:\/\/merkavit.com\/en\/privacidad-y-politica\/","title":{"rendered":"Privacidad y Pol\u00edtica"},"content":{"rendered":"

\ud83d\udd12 POL\u00cdTICA DE PRIVACIDAD \u2013 MERKAVIT<\/h1>\n\n\n\n

En MERKAVIT<\/strong> respetamos tu privacidad y estamos comprometidos con la protecci\u00f3n de tus datos personales \ud83d\udc9a
Esta Pol\u00edtica de Privacidad explica de manera clara c\u00f3mo recopilamos, usamos, almacenamos y protegemos tu informaci\u00f3n cuando visitas o compras en nuestro sitio web.<\/p>\n\n\n\n

\n\n\n\n

\ud83c\udfe2 1. RESPONSABLE DEL TRATAMIENTO DE DATOS<\/h2>\n\n\n\n

MERKAVIT es el responsable del tratamiento de los datos personales recopilados a trav\u00e9s de este sitio web, de conformidad con la legislaci\u00f3n colombiana vigente sobre protecci\u00f3n de datos personales.<\/p>\n\n\n\n

\n\n\n\n

\ud83d\udccb 2. DATOS PERSONALES QUE RECOPILAMOS<\/h2>\n\n\n\n

Podemos recopilar los siguientes datos cuando navegas o realizas una compra:<\/p>\n\n\n\n

    \n
  • Nombre y apellidos<\/li>\n\n\n\n
  • Correo electr\u00f3nico<\/li>\n\n\n\n
  • N\u00famero de tel\u00e9fono<\/li>\n\n\n\n
  • Direcci\u00f3n de env\u00edo y facturaci\u00f3n<\/li>\n\n\n\n
  • Informaci\u00f3n de pago (gestionada exclusivamente por plataformas de pago seguras)<\/li>\n\n\n\n
  • Informaci\u00f3n de navegaci\u00f3n mediante cookies<\/li>\n<\/ul>\n\n\n\n
    \n\n\n\n

    \ud83c\udfaf 3. FINALIDAD DEL TRATAMIENTO<\/h2>\n\n\n\n

    Utilizamos tus datos personales para:<\/p>\n\n\n\n

      \n
    • Procesar pedidos y gestionar env\u00edos<\/li>\n\n\n\n
    • Confirmar compras y pagos<\/li>\n\n\n\n
    • Atender solicitudes, dudas o reclamos<\/li>\n\n\n\n
    • Enviar informaci\u00f3n comercial, promociones u ofertas (solo con tu consentimiento)<\/li>\n\n\n\n
    • Mejorar la experiencia de navegaci\u00f3n y compra en nuestro sitio<\/li>\n<\/ul>\n\n\n\n
      \n\n\n\n

      \u2696\ufe0f 4. BASE LEGAL DEL TRATAMIENTO<\/h2>\n\n\n\n

      El tratamiento de tus datos personales se realiza con base en:<\/p>\n\n\n\n

        \n
      • Tu consentimiento libre, previo y expreso<\/li>\n\n\n\n
      • La ejecuci\u00f3n del contrato de compraventa<\/li>\n\n\n\n
      • El cumplimiento de obligaciones legales aplicables<\/li>\n<\/ul>\n\n\n\n
        \n\n\n\n

        \ud83e\udd1d 5. COMPARTICI\u00d3N DE DATOS CON TERCEROS<\/h2>\n\n\n\n

        En MERKAVIT no vendemos ni cedemos tus datos personales<\/strong>.<\/p>\n\n\n\n

        Solo compartimos informaci\u00f3n con terceros estrictamente necesarios para:<\/p>\n\n\n\n

          \n
        • Procesamiento de pagos<\/li>\n\n\n\n
        • Servicios de env\u00edo y log\u00edstica<\/li>\n\n\n\n
        • Funcionamiento t\u00e9cnico del sitio web<\/li>\n<\/ul>\n\n\n\n

          Estos proveedores est\u00e1n obligados a proteger tu informaci\u00f3n.<\/p>\n\n\n\n

          \n\n\n\n

          \ud83d\udd10 6. SEGURIDAD DE LA INFORMACI\u00d3N<\/h2>\n\n\n\n

          Implementamos medidas t\u00e9cnicas, administrativas y organizativas para proteger tus datos personales contra p\u00e9rdida, acceso no autorizado, uso indebido o alteraci\u00f3n.<\/p>\n\n\n\n

          \n\n\n\n

          \ud83d\udc64 7. DERECHOS DEL TITULAR DE LOS DATOS<\/h2>\n\n\n\n

          Como usuario, tienes derecho a:<\/p>\n\n\n\n

            \n
          • Conocer, actualizar y rectificar tus datos<\/li>\n\n\n\n
          • Solicitar la eliminaci\u00f3n de tus datos cuando sea procedente<\/li>\n\n\n\n
          • Revocar el consentimiento otorgado<\/li>\n\n\n\n
          • Presentar consultas o reclamos relacionados con el tratamiento de datos<\/li>\n<\/ul>\n\n\n\n

            Puedes ejercer estos derechos a trav\u00e9s de los canales de contacto disponibles en el sitio web.<\/p>\n\n\n\n

            \n\n\n\n

            \u23f3 8. CONSERVACI\u00d3N DE LOS DATOS<\/h2>\n\n\n\n

            Tus datos personales se conservar\u00e1n \u00fanicamente durante el tiempo necesario para cumplir con las finalidades para las cuales fueron recopilados o seg\u00fan lo exija la ley.<\/p>\n\n\n\n

            \n\n\n\n

            \ud83d\udd04 9. MODIFICACIONES A LA POL\u00cdTICA DE PRIVACIDAD<\/h2>\n\n\n\n

            MERKAVIT podr\u00e1 actualizar esta Pol\u00edtica de Privacidad en cualquier momento para adaptarla a cambios legales o mejoras internas.
            Las modificaciones se publicar\u00e1n oportunamente en el sitio web.<\/p>\n\n\n\n

            \n\n\n\n

            \u2705 10. ACEPTACI\u00d3N DE LA POL\u00cdTICA<\/h2>\n\n\n\n

            El acceso, navegaci\u00f3n y uso de este sitio web implica que aceptas esta Pol\u00edtica de Privacidad<\/strong> y autorizas el tratamiento de tus datos personales conforme a lo aqu\u00ed descrito.<\/p>","protected":false},"excerpt":{"rendered":"

            \ud83d\udd12 POL\u00cdTICA DE PRIVACIDAD \u2013 MERKAVIT En MERKAVIT respetamos tu privacidad y estamos comprometidos con la protecci\u00f3n de tus datos personales \ud83d\udc9aEsta Pol\u00edtica de Privacidad explica de manera clara c\u00f3mo recopilamos, usamos, almacenamos y protegemos tu informaci\u00f3n cuando visitas o compras en nuestro sitio web. \ud83c\udfe2 1. RESPONSABLE DEL TRATAMIENTO DE DATOS MERKAVIT es el 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